# Blog post outline (how-to post)

Fill one line per section before you write. Every section should answer a search or a question you recorded; delete any section that does not. The method lines (steps, amounts) are yours to supply.

## Research (fill first)

| Field | Your notes | Worked example |
| --- | --- | --- |
| Search the post is for | | how to make cold brew coffee |
| Region and date checked | | United States, 4 October 2026 |
| Monthly searches and difficulty | | 27.1K a month, difficulty 21 |
| Intent tag | | Informational |
| What the top results are | | A Reddit thread, an Instagram reel, a Pinterest pin, a forum thread, recipe pages |
| Questions shown in People also ask | | Can you use normal coffee to make cold brew? What is the perfect ratio for cold brew coffee? What are the common cold brew mistakes? Is cold brew the healthiest way to drink coffee? |
| Question searches with their own volume | | how much caffeine is in cold brew coffee (6,600); what coffee for cold brew (6,600); does cold brew coffee have more caffeine (3,600); is cold brew stronger than espresso (1,900) |
| What your post adds that the top results do not | | |

## Post

| Section | What goes in it | Worked example |
| --- | --- | --- |
| Title | The search's words, in natural order, 60 characters or fewer | How to Make Cold Brew Coffee at Home |
| Opening | One sentence that gives the answer or the result, then what the reader will have at the end | The method and the waiting time; a jar of cold brew and a ratio to repeat |
| What you need | Equipment, ingredients, accounts or files, with amounts | Your list; answer "Can you use normal coffee?" here |
| Steps | One heading per step: what to do, what right looks like, what to decide | Your method, one heading per step |
| Question sections | One short section per question that changes what the reader does; answer in the first sentence | Caffeine (two searches, one section); what coffee to use |
| Mistakes or fixes | Only if searchers ask about them | Answers "What are the common cold brew mistakes?" from your method |
| Visual | A photo, short video or diagram where a step is hard to describe in words | Short video or photo sequence: videos rank for this search |
| Next step | One related post or action | Your post on cold brew ratios |