# One-page content brief

Use this after reviewing the shortlist. Keep unsupported figures as unavailable; do not convert them into zero.

- Research date and region:
- Reader:
- Reader's task:
- Chosen topic and primary phrase:
- Supporting phrases that belong on the same page:
- Proposed URL:
- Page format:
- One-sentence answer or outcome:
- Original evidence or resource we can contribute:
- Search-result pages actually reviewed, with dates:
- What those pages help the reader do:
- What our page adds:
- Required sections:
- What this page deliberately leaves out:
- Closest existing page and overlap decision:
- Runner-up topic and reason for rejecting or deferring it:
- Missing evidence that could change the choice:
- Contextual next action:
- Source links supporting factual claims:
- Factual and product reviewer:
- Publication date and URL once verified:
- Measurement source, baseline and review window:
- Later changes and observed outcomes:

## Stop check

Can you state “write this page, for this reader, to help them do this job”? Can you explain the choice without relying only on a number? If either answer is no, resolve the missing reader task or evidence before drafting.