# SERP review and page brief

Use this worksheet for one proposed page. Keep observed facts separate from interpretations. Leave unavailable metrics blank and label them unavailable.

## Research context

- Exact keyword:
- Target audience and task:
- Target region:
- SERP region and device shown:
- Review date:
- Any corrected phrase shown:
- Data state: complete / partial / unavailable / unknown
- Keyword metrics copied from SearchCub, if useful (label estimates):
- Separate date/context of any manual search check:

## Pages actually inspected

Add rows as needed. Record observations in your own words. Do not infer a page's full coverage from its search snippet.

| Page URL | Returned organic position | Page format and reader task | Evidence it offers | Unresolved reader need, checked on the page |
| --- | --- | --- | --- | --- |
| | | | | |
| | | | | |
| | | | | |

## Search features and content opportunities

| Feature or opportunity actually shown | Evidence supplied | My interpretation | Action or reason to skip |
| --- | --- | --- | --- |
| | | | |
| | | | |

## Page decision

- Decision: write / narrow phrase / update existing page / hold
- Reason, tied to observed evidence:
- Existing page that might already serve this task:
- Page promise (what a reader can accomplish):
- Original evidence, example, or reusable resource we can provide:
- Evidence still required before writing or publication:
- Proposed URL:
- Working title:
- Proposed description:

## Outline and checks

| Essential section | Reader question it answers | Evidence/example needed | Ready or still needed |
| --- | --- | --- | --- |
| | | | |
| | | | |
| | | | |
| | | | |

- Internal page(s) to link where useful:
- Natural next action for the reader:
- Source links for factual claims:
- Claims removed because they were not verified:
- Missing-data limitations to preserve:
- Reviewer and date:

## Later outcome record

- Publication URL and date (only after publication):
- Material changes and dates:
- Search performance source, period, filters, and baseline:
- Observed outcomes, including weak or absent results:
- Acquisition outcomes (only if measured and attributable):
- What to change, and why:

A SERP review explains a research decision. It does not guarantee ranking, traffic, or signups, and a later change in those outcomes does not by itself prove what caused it.