- Content Planning
- Opinion
What Blog Readability Scores Leave Out
Editorial responsibility: SearchCub
Use a blog readability score to flag wording worth inspecting, then judge whether the intended reader has enough information to follow the answer. I would keep a necessary term and explain it before replacing it with a shorter, less precise word. I would also fix an ambiguous instruction even when every word in it is short.
The point of an article is to help someone understand or do something. Choosing a useful reader question gives the edit a purpose: can this person follow the answer to that question? A score can prompt another look at a sentence; it should not settle that decision.
What the documented formulas count
Microsoft's explanation of Word's readability statistics gives formulas for Flesch Reading Ease and Flesch-Kincaid Grade Level. Both use average words per sentence and average syllables per word. That description applies to those tests; a different tool may use a different method.
Those inputs provide a reason to inspect dense sentences or unnecessarily complicated wording. They do not include a field for whether “it” identifies the right file, whether a necessary term has been explained, or whether the reader has completed a prerequisite. That is my reason for treating the result as an editing cue rather than a verdict on this particular reader's understanding.
This is not an argument for keeping convoluted prose. W3C's writing guidance recommends clear instructions, language suited to the context, expanded acronyms and explanations for unfamiliar terms. Shorter wording is useful when it preserves the information the reader needs.
The three passages below are original teaching examples. No readability score was calculated, and no reader test was performed.
Name what the reader should act on
Teaching passage: “Move the draft and the notes into the archive. Rename it.”
Reader's task: Archive both files and rename the draft.
Repair: “Move the draft and the notes into the archive. Rename the draft to balcony-watering-guide.md. Keep the notes file name unchanged.”
The original uses ordinary words and brief sentences. Its problem is the referent: “it” could mean the draft, the notes or the archive. I would add the file name and say which name remains unchanged, even though the repair is longer.
For your own draft, point to every “it,” “this” or “that” in an instruction. Identify the thing each word names from the reader's position. If several candidates are possible, name the intended one. Brevity does not justify making the reader guess which object to change.
Define a necessary term before simplifying it away
Teaching passage: “Send the content brief to the writer before drafting.”
Reader's task: Give the writer the question, required answer and supporting evidence for this draft.
Repair: “Prepare a content brief: a document listing the reader's question, the answer this draft must give and the evidence the writer should use. Send that document to the writer before drafting begins.”
Here, “content brief” is the working name for a specific document in the invented process. Replacing it with “file” would shorten the term while losing the purpose. The repair defines the term using the information the document must contain.
Keep vocabulary that readers need for the task or will encounter in the next step. Explain it where it first matters. A familiar label can still need a definition for a new reader; a long word can still be the accurate one. Choose from the audience's likely knowledge, not syllable count alone.
Put the prerequisite before the action
Teaching passage: “Put the link in the worksheet.”
Reader's task: Add the guide's published article URL to the worksheet's Further reading field.
Repair: “Publish the guide first. Copy its published article URL, then add that URL to the worksheet's Further reading field.”
The original leaves out where the link comes from, when it becomes available and where it belongs. In this teaching process, publication is a prerequisite. The repair supplies an order and a destination; it does not merely split a long sentence into short ones.
When editing a real instruction, check the required starting state. Does the reader need a saved file, a published URL or a completed selection? State the relevant condition and name the destination. Check the actual process before adding a prerequisite; a plausible invented step would be another source of confusion.
Decide which edit serves the article
Download the filled readability edit decisions. The worksheet preserves the original passage, task, missing information, repair, reason and an unperformed reader check for each teaching example.
To reuse it, copy a row and replace the passage and task with your own. Ask what the reader must identify, know or prepare. Write the repair, then read it together with the surrounding paragraph. A local definition can be enough; repeating it throughout the article may add clutter.
If you use a scoring tool afterward, treat its result as one observation about its own method. Inspect any change against the answer's meaning. Do not remove a necessary definition merely to reach a preferred number, or call an untested repair proven comprehension.
My editing priority is the reader's next useful step. Use the article-writing guide for the larger draft, and the keyword-led brief to make its intended answer explicit. Then use readability feedback to find possible wording problems while keeping responsibility for clarity with the writer.