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Explain What to Replace in a Blog Template
Editorial responsibility: SearchCub
Explain every replacement field, show a fully filled sentence and identify the wording that stays fixed. A reader should be able to copy your template without treating your example values as their own facts.
Put the template's purpose in your article brief. The reader question from the blogger keyword-research guide tells you what the filled result needs to communicate; the card below handles the actual replacement.
A Complete Template Card
This original teaching example describes where a fictional guide belongs. Its template is:
The ARTICLE_TITLE guide belongs in the SECTION_NAME section.
The two uppercase names with underscores are the replacement fields for this card. They are plain text markers you replace manually. Here is what each means:
Field | Value to supply |
|---|---|
| The title of the article being described |
| The name of the section that contains that article |
The word The, the phrase guide belongs in the, the final word section, the spaces around the fields and the final period are fixed text. Replace each complete field name with its supplied value; retain those other words and punctuation.
Google's documentation guidance uses placeholders for values readers replace and advises explaining them when introduced. That supports explaining this card's fields. The choice of uppercase names and underscores here is our declared convention, rather than a rule every blog template follows.
Fill the Card With Record A
Record A supplies these fictional demonstration values:
ARTICLE_TITLE=Paper FoldingSECTION_NAME=Crafts
Replace ARTICLE_TITLE once with Paper Folding and SECTION_NAME once with Crafts. The complete result is:
The Paper Folding guide belongs in the Crafts section.
Both markers are gone, and the fixed wording is still present. The sentence describes the supplied record: a guide titled Paper Folding in a section named Crafts.
Paper Folding and Crafts are example values, not instructions to give your own article those names. For another article, supply its title and section first, then perform the same replacements. Keep multiword values together: Paper Folding replaces one field, not two separate fields.
Keep Record B's Missing Value Visible
Record B is a different fictional guide. Its supplied title is Drawer Labels; its section name is unknown.
Missing-field note: Record B has ARTICLE_TITLE = Drawer Labels, but no value for SECTION_NAME. Its sentence is incomplete and should not be published as a finished description.
Do not carry Crafts over from Record A. That was A's supplied value, and nothing in B's record establishes the same section. Obtain B's actual section name before filling the sentence; a plausible guess would turn an example into an unsupported statement.
This is a useful distinction when sharing templates: a field can have a clear meaning even when its value is missing. Explain the missing input instead of hiding it inside polished copy.
Reuse the Card for Your Own Article
Copy the template and its two field explanations together. Add a replacement map containing the title and section for the one article you mean, then replace both markers. Read the finished sentence against that map, checking the two values as well as the fixed wording.
If either value is unknown, keep the card as an unfinished note. Once both are supplied, the sentence can stand on its own without the template's field names. The blog-post writing guide can help you place that completed explanation where your reader needs it.